Formula 1® and leading lubricants manufacturer, Liqui Moly, have signed a regional sponsorship deal. The agreement which begins at the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2019 on March 29/31, will provide Liqui Moly with global trackside exposure at 11 Grands Prix during the 2019 season, ensuring brand recoginition is elevated across multiple international markets and allowing the brand to speak to a prime motoring audience. As part of the deal, Liqui Moly will also have regional Formula 1 IP rights in Germany.
Liqui Moly has a strong presence in the motorsport arena, and expanding its portfolio into the sport allows them to promote the brand extensively in its home market of Germany and demonstrates the brands efforts in other key global markets.
Murray Barnett – Director of Sponsorship and commercial partnerships said: “Formula 1 is delighted to welcome Liqui Moly as a Regional Sponsor of F1. As a globally renowned manufacturer of premium vehicle products, Liqui Moly are a perfect fit for our brand and audience and we look forward to working together to expand their presence in the sport through broader and deeper fan engagements.”
Peter Baumann – Marketing Director, Liqui Moly said: "We are very excited to be part of the Formula 1 family. The still growing international presence of this exciting sport gives us the right platform to increase our brand awareness all over the globe."